Danitto Kruz - 'Go Hard'

Independent Spotlight is a continuing series on Stewart’s blog. The series revolves around independent artists and bands sending their music to Brett to review. No band is promised a positive review, and all music is reviewed honestly in an effort to better independent music.

In this evening’s edition of the Independent Spotlight, we shine our gaze onto Danitto Kruz, a singer, songwriter, and producer living in Red Deer, Alberta. He’s scored some modest success in recent years with remixes and several notable live performances, and thus, he’s really stretching his wings as an artist. Born in 91,’ he’s a relatively young artist. It’s always compelling to see guys like him delve further into their creative legacy. Let’s dig into his latest single, ‘Go Hard,’ a song featuring Ace Lucky.

Right off the bat, I adore how Kruz isn’t just creating these masterful beats and soundscapes, but he’s also singing and rapping on the piece. He’s accented wonderfully by Ace Lucky on the choruses, but Kruz is the true standout of the two. ‘Go Hard’ elegantly combines electronic rock-infused influence with hip hop. Guitarist Santiago Cercavins contributes some sparse, but incredibly effective guitar pieces, and instrumentally, the song is sonically simplistic, yet perfect in its design.

From Lucky’s defiant choruses to the very brief saxophone piece Kruz sampled into the track, you’ll continually find yourself delighted by the diversity of ‘Go Hard.’ As I mentioned, it does feel like a hodgepodge of genres and influence, but it does so with such enthusiasm and tact that it evolves into one of the finer hip hop efforts of the year. Kruz is an especially strong witted lyricist and his sly and quick rap delivery accentuates that. The tune is fairly short, which is nice, because it pulls out all the stops within its 2:20 without overstaying its welcome and becoming ostentatious.

‘Go Hard’ is a superb single, one that will continue to define Kruz as an artist as he explores different sonic and genre avenues with his music. For a producer in his early 20s, he’s got a nice sound that’s evolving into a unique place. The production quality is pro-level as well, which allows Kruz to exhibit himself as a well-rounded talent. All he needs to do is continue to explore these ideas and get some better album art. (His album art is terrible.) He’s a talent worth watching.